When I first started blogging, I didn’t see the draw for Pinterest. No one was coming to my blog from Pinterest. Besides, it was crazy hard (still is!) to get followers. Then I wrote this one post, 6 signs you’re a good mom, and it blew up on Pinterest. That was several weeks ago, and that article and Pinterest are usually responsible for 90% of my page views. That got my attention. So here are a few things I do to keep Pinterest happy.
1. I create a board just for my articles, and then several similarly-themed other boards I can repin to.
If you’re going to be repinning your blog pins, which you’d better be, you need somewhere to put them. I also have one main board besides my blog board that I pin to as much as possible (mom blog articles), so it doesn’t look like I’m monopolizing it with my repins.
2. I collaborate on big blogging boards.
I do this by finding what big boards other bloggers are collaborating on. Everyone else recommends this group board resource, Pingroupie. But I could never figure out how to contact the people who ran the big boards. I just checked out other bloggers’ group boards, and emailed the owners of the ones I wanted.
Your blog is going to have more than one image, so why not have more than one pin? The long ones will be the popular ones, but you never know.
4. I tried using a scheduler and got blocked. Now I repin 8-10x or more a day, the same pin.
Pinterest marked me as spam for a few days after I used Viralwoot and pinned a few pins 30x in 24 hours. I emailed their support team and got unblocked for a few hours, only to get blocked again! Now I’m using Board Booster, which repins at random intervals. I also try to repin my last four articles at least 8x a day. This is why you need all those boards, especially the group boards, so your repins have a place to go!
I tried to duplicate my efforts on Twitter at building my following, and it rarely works for Pinterest. Following other users rarely gets them to follow back. On Twitter I can get maybe a 33% followback rate. Pinterest is like 10%. You get followers on Pinterest by pinning. It’s as simple as that. That’s why you gotta pin like crazy. I like pinning a lot to the boards I post my articles to so I can disguise all my duplicate pins. Also, you need all the help you can get, so use Tailspin or Board Booster or something similar to automate pins. Since I started using Board Booster I’ve seen a steady increase both in the number of blog views and the Pinterest referrals. Board Booster offers a free trial and then plans start at $5/month.
6. I have my own boards I invite other bloggers to collaborate on.
Having a big ‘ol board is going to get you a lot of followers, and a lot of people seeing your pins. Now I get people emailing me to collaborate on my boards. If you want you want to grow your group boards, make sure you include your email in the description. I also inform other bloggers I meet online about my group board so they have a place to pin their stuff, too. If you want to collaborate on my Mom Blog Articles board, let me know!
One more note on Pinterest: be patient! It took 6 signs you’re a good mom 5 days to start getting serious page views. I’m finding that with my other posts as well. You won’t know immediately if your post is a hit. Keep pinning it!
Everyone tells you to pick one social media platform to focus on and automate the rest, but if you are serious about page views, Pinterest is the holy grail of social media marketing. I used to spend all my time in Facebook groups and on Twitter getting people to tweet my stuff, but now that I see that Pinterest users are the ones checking out my blog, I spend much of my time there.
Let me know if you have any Pinterest tips. I would love to learn more!